An Experiment In Hiring For Others


This week, we started a new, interesting project with a client (and friend) that I thought I'd share some of my thoughts on to see if others were i...

Asymmetric Risk


Smart investors often discuss the importance of doing things or investing in events with "asymmetric risk". Huge upside, limited downside. SEO and ...

The Tiny 642 Word Guide To Acquiring New Websites For Your Portfolio


For the last 12 months or so, I've been working to diversify my portfolio (to protect myself from the next recession) through buying new internet a...

Everyone Is Bringing It In-House


Over Q4 of this year, I got to spend some time with some amazing entrepreneurs.These entrepreneurs weren’t your typical business owners.Β They were ...

Marketplace Eats Away At Our Clients Branded Clicks


When you hit a certain size conversations about SEO move far, far away from ranking keywords and slinging links towards making real, impactful busi...

Thoughts On The New Top Level Domains


I've registered hundreds of domains over the past couple of years, most of which haven't returned a profit. This seems to be true amongst almost al...

Some Thoughts On Micro-Site Acquisitions


Consider this. On the black/grey market, you can purchase links that will move you up the rankings for anywhere between $10 to $100 per month. Some...